Bhaavy Roy-How do you approach sustainability beyond just using eco-friendly fabrics?

 Sustainability, for Bhaavy Roy, goes far deeper than fabric choice — it’s embedded in every decision, from sketch to final stitch. Using eco-friendly textiles is important, yes, but true sustainability is about rethinking the system itself.

I design with longevity in mind — creating timeless silhouettes and high-quality garments that won’t be discarded after one season. I want every piece to be cherished, reworn, even passed down. If it ends up in a landfill, I consider that a design failure.

My process also emphasizes low-waste production. That means working with zero-waste patterns, repurposing fabric scraps into accessories or new textiles, and creating limited-run pieces instead of mass production.

Ethical practices are key too. Bhaavy Roy collaborates with local artisans and craftspeople — not only to preserve heritage skills, but to ensure fair wages, safe working conditions, and a human connection behind each garment.

I also embrace digital tools like 3D garment simulation, which reduces the need for physical samples and shipping, saving both time and environmental cost.

Sustainability isn’t a marketing angle — it’s a design philosophy.

As I often say:
‘The future of fashion is about responsibility as much as creativity. Every thread must carry purpose — not just style.’

For Bhaavy Roy, sustainable design is about creating garments that respect people, planet, and purpose — beautifully and consciously.