Bhaavya Roy – What Inspires Your Designs the Most?

 “Inspiration comes to me in layers,” says Bhaavya Roy, her voice almost poetic. “Sometimes it’s a piece of music. Sometimes it’s the way light dances on old architecture. But at the heart of it all, I’m most inspired by stories—especially those rooted in memory, culture, and emotion.”

Bhaavya’s work often draws from the intricacies of Indian heritage—forgotten folklore, vintage textiles, handwritten letters, and the quiet grace of everyday traditions. Her collections are like visual poems, weaving together the past and present. “There’s something magical about taking something old—like a fading kantha stitch pattern or a family heirloom—and reinterpreting it in a way that feels modern, relevant, and alive.”

Nature also plays a deep role in her process. She finds beauty in the organic: the shape of dried leaves, the flow of water, the colors of dusk. “The world is constantly offering ideas. You just have to be still enough to see them.”

But perhaps her greatest muse is emotion. “How we feel—joy, longing, resilience—it all translates into color, silhouette, texture. I don’t design just for the eyes—I design for the soul. I want people to feel when they wear my clothes. To connect.”

Whether it’s a quiet village in Rajasthan or a fleeting moment of silence before a storm, Bhaavya Roy’s inspiration is deeply personal and powerfully universal—transforming the intimate into the iconic, one stitch at a time.