Bhaavya Roy-How do you ensure that a garment reflects both your design vision and the client’s personality?

 

For me, fashion is storytelling—and every story deserves authenticity. When I begin working with a client, the first thing I do is listen. I try to understand not just what they want to wear, but who they are at their core. What makes them feel powerful? What moments in their life have shaped their taste, their confidence, their vulnerability? Once I understand that, I begin to weave their essence into the design.

At the same time, I stay rooted in my own creative vision. The Bhaavya Roy aesthetic is about timeless elegance with a whisper of drama—clean cuts, detailed craftsmanship, and a bold yet graceful silhouette. So I take that language and translate the client’s personality into it, almost like customizing a melody to suit a particular voice.

For example, if a client is more introverted but drawn to sophistication, I might choose a structured silhouette with softer, fluid fabrics to bring balance. If someone is fiery and fearless, I’ll play with textures, asymmetry, or a burst of unexpected color. It’s not about overpowering them with fashion—it’s about elevating who they already are.

At the end of the day, a garment by Bhaavya Roy is not just worn—it’s felt. It tells the world something about the person in it, while still holding the signature of the house. That’s the harmony I strive for in every piece. READ MORE