Bhaavya Roy-How do you incorporate traditional craftsmanship or textile techniques in your work?

In an industry often driven by speed and surface, Bhaavya Roy stands out for her deep reverence for heritage and craft. Her design philosophy is rooted in the belief that fashion is not just about innovation, but also preservation—of stories, skills, and identities that have shaped generations.

For Bhaavya Roy, traditional craftsmanship isn’t a trend; it’s a foundation. Each collection she creates is an intentional dialogue between past and present. She collaborates closely with artisans across India and beyond, working with handwoven textiles, natural dyes, and centuries-old techniques such as zardozi embroidery, bandhani, block printing, and kantha stitching. These are not simply decorative elements in her garments—they are vessels of culture and care.

Her process is both intuitive and respectful: sourcing fabrics directly from weavers, understanding the origins of each technique, and reimagining them through a contemporary lens. Whether it’s placing a vintage weave into a sharply tailored jacket or letting a hand-embroidered motif flow through a sheer silk dress, Bhaavya Roy blends history with bold modernity.

Through her work, she challenges the fashion industry to slow down and look deeper. In her words, “A machine can create something quickly, but it can’t embed soul. Craftsmanship is emotion made visible.” Every stitch in a Bhaavya Roy piece carries with it the story of a hand, a history, and a heritage. And in that, she offers something truly timeless. READ MORE