Bhaavya Roy-What role does embroidery and handwork play in your designs?

 

For Bhaavya Roy, embroidery and handwork are not mere decorative elements—they are the soul of her designs. She sees every stitch as a form of storytelling, a quiet dialogue between craft and emotion. In her collections, hand embroidery is used not just to beautify, but to evoke memory, celebrate heritage, and express individuality.

Roy often draws inspiration from traditional Indian techniques such as zardosi, mukaish, and kantha, but reinterprets them with a modern sensibility. Rather than overwhelming the garment, her embroidery work is often subtle, textured, and deeply symbolic—reflecting fragments of nostalgia like handwritten letters, vintage postcards, or the patina of time-worn surfaces.

She also emphasizes the ethical dimension of handwork, working closely with artisans across India to preserve endangered crafts and provide them with sustainable livelihoods. Each piece crafted under Bhaavya Roy's label is a collaboration—a fusion of her vision and the artisan’s hands.

Ultimately, in Bhaavya Roy’s design philosophy, embroidery is not just embellishment; it’s the heartbeat of the garment, anchoring modern fashion in centuries of tradition, culture, and craftsmanship. READ MORE