Posts

Bhaavya Roy-Which platforms (Instagram, TikTok, YouTube, Pinterest) are best for viral fashion content?

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  By Bhaavya Roy As a fashion designer and content creator, I, Bhaavya Roy , believe that each platform has its own rhythm, audience, and potential for virality. Choosing the right one isn’t just about where to post—it's about how to post. Here’s how I strategically use each of the top platforms to showcase my fashion content and spark viral engagement: 1. Instagram – My Creative Portfolio & Fashion Diary Best for: Aesthetic visuals, Reels, Stories, Brand building Instagram is my primary platform. It allows me to maintain a curated visual identity through posts while experimenting with short-form video content through Reels. Reels are especially powerful for viral reach. I use them for outfit transitions, behind-the-scenes clips, and styling tips. Stories help me stay personal and real—whether I'm sketching, sourcing fabrics, or unboxing new pieces. The Grid acts as a digital lookbook for my designs. Viral Tip : Use trending audio with an original visua...

Can you share a defining moment in your fashion designer journey?

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  Bhaavya Roy : "Every designer's path is unique, but there are moments that stand out—a turning point, a breakthrough, or a particular experience that reshapes how we see ourselves as creators. These defining moments often shape not just our collections but our entire perspective on fashion, art, and self-expression. I’d love to hear about one such moment in your journey. Was there a moment of realization that confirmed you were on the right path, or perhaps a challenge that became a catalyst for growth? For me, those moments serve as both milestones and milestones of change, marking a new chapter in our artistic evolution. As a fellow designer, I’m always inspired by these turning points that form the foundation of your story."

Bhaavy Roy-How do you approach sustainability beyond just using eco-friendly fabrics?

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 Sustainability, for Bhaavy Roy , goes far deeper than fabric choice — it’s embedded in every decision, from sketch to final stitch. Using eco-friendly textiles is important, yes, but true sustainability is about rethinking the system itself . I design with longevity in mind — creating timeless silhouettes and high-quality garments that won’t be discarded after one season. I want every piece to be cherished, reworn, even passed down. If it ends up in a landfill, I consider that a design failure. My process also emphasizes low-waste production . That means working with zero-waste patterns, repurposing fabric scraps into accessories or new textiles, and creating limited-run pieces instead of mass production. Ethical practices are key too. Bhaavy Roy collaborates with local artisans and craftspeople — not only to preserve heritage skills, but to ensure fair wages, safe working conditions, and a human connection behind each garment. I also embrace digital tools like 3D garment s...

Bhaavya Roy-How do you want people to feel when they wear your designs?

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  "When I design, my ultimate goal is to make people feel empowered, confident, and free to express their true selves. Fashion, for me, is not just about clothes—it's about the emotions they evoke. I, Bhaavya Roy , want my designs to be more than just fabric and stitching; I want them to be an extension of the person wearing them, a visual manifestation of their personality and spirit. Each piece in my collection is carefully crafted with the intention of making the wearer feel like they’re stepping into their own power. Whether it's the bold lines of a structured jacket or the delicate flow of a silk gown, I design with the hope that my pieces will resonate with the individual’s inner strength and unique style. I want people to feel a sense of pride and joy when they slip into one of my designs, knowing it was created with thought, passion, and an understanding of their need for self-expression. There’s also a sense of comfort and ease that I aim for. Fashion can often ...

Bhaavya Roy – Redefining Fashion with Heritage and Innovation in 2025

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 In the ever-evolving world of fashion, Bhaavya Roy stands out as a bold and visionary designer who is gracefully bridging the gap between cultural heritage and modern aesthetics . As 2025 unfolds, Roy’s name is becoming synonymous with a new era of design — one that honors tradition while embracing fearless innovation. Her creations are a masterful fusion of traditional Indian textiles and contemporary silhouettes , offering a fresh take on how history and fashion can coexist. From reimagining handwoven fabrics into sleek, urban-ready garments to incorporating intricate artisanal details into minimalist designs, Bhaavya’s work tells a story — one of deep roots and forward movement. Beyond her design talent, Bhaavya Roy is deeply committed to sustainability and ethical craftsmanship . She works directly with rural artisans, reviving lost techniques and promoting fair-trade practices. Each piece she crafts is not just fashion, but a living piece of cultural art — rich with mea...

Bhaavya Roy – What Inspires Your Designs the Most?

 “Inspiration comes to me in layers,” says Bhaavya Roy , her voice almost poetic. “Sometimes it’s a piece of music. Sometimes it’s the way light dances on old architecture. But at the heart of it all, I’m most inspired by stories —especially those rooted in memory, culture, and emotion.” Bhaavya’s work often draws from the intricacies of Indian heritage—forgotten folklore, vintage textiles, handwritten letters, and the quiet grace of everyday traditions. Her collections are like visual poems, weaving together the past and present. “There’s something magical about taking something old—like a fading kantha stitch pattern or a family heirloom—and reinterpreting it in a way that feels modern, relevant, and alive.” Nature also plays a deep role in her process. She finds beauty in the organic: the shape of dried leaves, the flow of water, the colors of dusk. “The world is constantly offering ideas. You just have to be still enough to see them.” But perhaps her greatest muse is emotio...

Bhaavy Roy – Redefining Modern Fashion with Purpose and Precision

  Bhaavy Roy is a contemporary fashion designer known for their bold design sensibility and refined craftsmanship. With a sharp eye for structure and a passion for innovation, Bhaavy creates garments that are equal parts statement and sophistication. Blending clean lines with unexpected elements, Bhaavy’s work is a reflection of modern identity—fluid, fearless, and unapologetically expressive. Their collections often explore contrasts: minimalism and drama, tradition and rebellion, softness and strength. Every design is created with intention, using shape, texture, and silhouette to highlight individuality. With years of experience in both studio-led and collaborative design environments, Bhaavy has developed expertise across: Tailored and conceptual design Runway-ready pieces and editorial looks Material experimentation and sustainable fashion Creative direction and styling collaboration Driven by curiosity and a desire to elevate everyday dressing, Bhaavy Roy ...